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Defining Performance in Disruptive Innovation
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- Created on Wednesday, 30 January 2013 13:53
In industries as diverse as airlines and public education, the crucial first step is to decide what you want your product to do. When I set out to explain the theory of disruptive innovation, I purposely chose the somewhat generic term "performance" to describe how products, services or technologies improve over time. This is reflected in the core diagram of the disruptive innovation model, which describes the performance trajectories of technologies over time.